Few types of design
It uses visual compositions to solve problems and conveys ideas through typography, images, color and shape. For this reason, there are several types of graphic design, each of which has its own area of specialization.
Whether you are an ambitious designer or looking for design services for your business, understanding the types of graphic design will help you.
Graphic design of visual identity
The graphic design of the visual identity represents the visual elements of the brand, which act as its face to convey its intangible qualities through images, shapes and colors.
Marketing and advertising graphic design
Companies depend on successful marketing efforts to enter the process of communicating with the target audience. Successful marketing engages people based on their desires, needs, awareness and satisfaction with a product, service or brand. Graphic design helps organizations to promote and communicate more effectively through: leaflets, magazines and newspapers, posters, banners and billboards, brochures (printed and digital) and others.
Graphical design of the user interface
The user interface is the way a user interacts with a device or application. This type of graphic design focuses on the user’s visual experience and the design of graphic elements on the screen such as buttons, menus, microintegrations and more. Examples of graphical user interface design are: web page design, game and application interfaces.
Graphic design related to publications
Publications communicate with the public through public distribution. They are traditional print media such as books, newspapers, magazines, catalogs and newsletters. Although there has been a significant increase in digital publishing, these traditional methods are still relevant.
Graphic packaging design
Most products require packaging to protect them and prepare them for storage, distribution and sale. Packaging design, in addition to the above, communicates with consumers directly and this makes it an extremely valuable marketing tool.
Graphic design related to moving elements
Motion graphics can include animations, audio, typography, images, video, and other effects that are used in online media, television, and movies. The popularity of the media has risen dramatically after the introduction of new technologies. Examples of graphic design related to moving elements are: animated logos, trailers, promotional videos and more.
Ecological graphic design
Eco-friendly graphic design is about places that improve people’s overall experience, making spaces more memorable, interesting, informative or easier to navigate.
Examples of ecological graphic design: murals, museum exhibitions, public transport navigation, stadium branding and more.
Illustrative graphic design
Graphic art and illustration are often seen as the same graphic design, but are actually very different. Designers create compositions through which they communicate and solve problems, while illustrators create original works of art. Their art takes a number of forms such as ideas for: t-shirt design, graphic patterns for textiles, images for albums, paintings and infographics.
You are now one step ahead in understanding graphic design. However, if this is not enough for you, Ivys Design is always here to help you do.